Seller's Guide

A Step-by-Step Guide to Selling your home

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents, you will navigate the process smoothly. Following these steps will help you prepare so you can get organized and sell your home for the best price and terms possible.​​​​​​​


Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger home that better suits your current or future needs? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your listing and marketing strategy. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey your individual needs to your team of real estate agents once you identify them so they can adjust your listing and marketing strategy accordingly.


Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price from the outset, you’ll get the most interest from prospective buyers. Overpricing your home could lead to reduced interest, and underpricing can lead to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right listing price for your home. A team of real estate agents with experience can determine what other comparable homes have sold for as well as evaluate current market trends.



We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.



If you’ve kept your home in showroom condition since you purchased it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves living in the home, making small repairs, and doing a deep clean to make sure your home is in pristine condition.



In today's digital age, where the majority of home searches begin online, captivating real estate photography is an essential component of any property marketing strategy, as it serves as the first impression potential buyers will have of your home. High-quality real estate photography captures the unique features and selling points of a property, showcasing its best angles, natural lighting, and spaciousness. From a marketing perspective, professional real estate photography can significantly enhance the appeal of a listing, attracting more interest and potentially leading to a quicker or higher priced sale. We will coordinate with a respected local photographer to make sure we’re showcasing your home in its best light.


Step 6: Bring Home to Market

With preparations and photography completed we are now ready to go to market. This involves going live on our local MLS (Multiple Listing Service), providing virtual tours, preparing property brochures and just listed postcards, as well as listing the home on various online platforms. We also plan the hosting of open houses, both for brokers in towns where broker open houses are conducted, as well as public open houses. Our goal here is maximum exposure to the market. In addition we will coordinate for private and second showings. Ideally interested buyers are aware of each other’s presence, helping to create a sense of urgency/scarcity in order to facilitate submission of offers.


Step 7: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is pre-approved by a mortgage lender and that the terms and timeline of the offer are appealing to you. If not, you can make a counter-offer to bridge the gap.We will review the proposed offer contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, closing date, and an overview of any obligations you will have as part of the sale.


Step 8: Accept An Offer

Once we deem an offer is acceptable, both parties will sign off and a deposit will be submitted by the buyer to bind the offer. Both parties will choose their legal representation and they will begin preparing the Purchase & Sales Agreement.


Step 9: Get Ready for Closing

You are now considerably closer to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In most cases, your home may need to be formally appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to track these tasks, and make sure everything is in order by the closing date. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.


Step 10: Close

You’ve reached the last step in the seller’s process! When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. You will sign the final paperwork with your attorney and disconnect utilities. 


Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace-of-mind for your new path.


Work With Us

Get assistance in determining current property value, crafting a competitive offer, writing and negotiating a contract, and much more. Contact us today.