Seller's Guide

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger home that better suits your current or future needs? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your listing and marketing strategy. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey your individual needs to your team of real estate agents once you identify them so they can adjust your listing and marketing strategy accordingly.

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

In today's digital age, where the majority of home searches begin online, captivating real estate photography is an essential component of any property marketing strategy, as it serves as the first impression potential buyers will have of your home. High-quality real estate photography captures the unique features and selling points of a property, showcasing its best angles, natural lighting, and spaciousness. From a marketing perspective, professional real estate photography can significantly enhance the appeal of a listing, attracting more interest and potentially leading to a quicker or higher priced sale. We will coordinate with a respected local photographer to make sure we’re showcasing your home in its best light.

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is pre-approved by a mortgage lender and that the terms and timeline of the offer are appealing to you. If not, you can make a counter-offer to bridge the gap.We will review the proposed offer contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, closing date, and an overview of any obligations you will have as part of the sale.

You are now considerably closer to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In most cases, your home may need to be formally appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to track these tasks, and make sure everything is in order by the closing date. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.