Compass Coming Soon

Gated residence with a cobblestone driveway, manicured hedges, and stone pillars.

Compass
COMING SOON

Selling your home? Listing it early as a Coming Soon property on compass.com gives buyers and their agents a heads up that your home is about to hit the market. Drive interest with exclusive marketing and gain insights before officially launching.

What Can Compass Coming Soon Do for Your Listing?

Increase Exposure

Positioned on the Compass homepage and prioritized in search results, Compass Coming Soon listings are the first homes buyers see when they visit compass.com. Not only are these listings promoted site-wide, but they may be featured in both national and regional marketing campaigns at no extra cost to you.

Modern two-story home at dusk, with a large tree in front and warmly lit windows.
Compass promotional graphic with interior details and a message to find a home before it hits the market.Modern glass-fronted home with a wood deck and ocean views at dusk.Staged living room with vaulted white arches, exposed wood ceiling, and blue sectional; overlay reads “Days to Market 04.”

Generate Buzz

Compass Coming Soon allows you to bring your home to market sooner with differentiated print, digital, and social media marketing materials designed to pique buyers' interest. When it's ready to go live on the broader market, you'll have the opportunity to launch your listing for the second time, attracting even more attention.

Deliver Market Insights

Take advantage of the pre-marketing period by previewing your home to a high-interest audience as a Compass Coming Soon. It's the perfect time to assess pricing and gather buyer feedback - in most places, without accumulating days on market.

Website analytics dashboard showing visitor counts, social traffic, device usage, and traffic insights.Insights dashboard with visitor statistics, a small line chart, and traffic-source details.

How does Compass Coming Soon work?

1.

While your home is being prepped for market, your Compass agent will preview your property to buyers on compass.com

2.

Your agent will develop a Compass Coming Soon marketing campaign featuring social media, emails, print materials, and more to drive the most traffic possible to your listing

3.

Based on these efforts, your agent can identify the right audience for your listing and gain pricing insights

4.

Then, once your listing prep is complete, your agent will create an official launch on the broader market designed for a faster, more profitable sale

Open-plan living room with white sofas, high ceilings, and expansive windows overlooking trees.

Success Stories

David S & Victoria H, Agents | San Francisco Bay Area

"My clients and I tested an aggressive price as a Private Exclusive on Compass. Another agent brought buyers to see the home and they submitted a full price, all cash offer within days. My clients said this was the easiest, no hassle sale they’ve experienced!"

​​​​​​​Early to List. Early to Sell.
Only with Compass Coming Soon.

Hear from Our Agents: The Case for Compass Coming Soon

Work With Us

Get assistance in determining current property value, crafting a competitive offer, writing and negotiating a contract, and much more. Contact us today.